Etiquetado de alimentos y salud: El impacto de las percepciones y creencias en las decisiones de compra y consumo
Food Labeling and Health: The Impact of Perceptions and Beliefs on Purchasing and Consumption Decisions
Rotulagem de alimentos e saúde: O impacto de percepções e crenças nas decisões de compra e consumo
Resumen (es)
El propósito del trabajo es analizar cómo las percepciones y creencias sobre salud y medio ambiente influyen en las decisiones de compra y consumo. Se examinó el etiquetado de productos orgánicos y las decisiones de compra y consumo mediante revisión de literatura sistemática, analizando documentos sobre la percepción de alimentos orgánicos, la toma de decisiones y la comercialización de productos orgánicos como opciones saludables y su incidencia en consumidores, encontrando métodos empleados como revisiones, estudios de casos, encuestas, experimentos controlados, métodos estadísticos, que permiten analizar las percepciones de los consumidores y el etiquetado de los productos alimenticios encontrados en la literatura. Uno de los principales hallazgos es que las etiquetas de “orgánicos” y “saludables” afectan fuertemente las decisiones de compra y consumo. El efecto halo afecta las opciones de compra de alimentos, destacando como un etiquetado claro y preciso ayuda a tomar decisiones informadas sobre alimentos y prevenir problemas como la obesidad, promoviendo la producción ambientalmente sostenible. Se sugiere que la promoción de productos orgánicos como saludables y el efecto halo afectan las decisiones de consumo en un contexto de prevención de enfermedades. Los productores y minoristas de alimentos, actuando de forma ética y transparente, se benefician de la comercialización de la salubridad percibida de sus productos.
Resumen (en)
The purpose of this study is to analyze how perceptions and beliefs about health and environment influence purchasing and consumption decisions. The labeling of organic products and purchasing and consumption decisions were examined through a systematic literature review, analyzing documents on the perception of organic food, decision-making and marketing of organic products as healthy options and their impact on consumers. Various methods, such as reviews, case studies, surveys, controlled experiments, and statistical methods, were used to analyze consumer perceptions and the labeling of food products found in the literature. One of the main findings is that labels such as “organic” and “healthy” strongly influence purchasing and consumption decisions. The halo effect influences food purchasing choices, emphasizing how clear and precise labeling helps make informed decisions about food and prevents issues such as obesity, promoting environmentally sustainable production. It is suggested that the promotion of organic products as healthy and the halo effect impact consumption decisions in a disease prevention context. Food producers and retailers, acting ethically and transparently, benefit from marketing the perceived healthiness of their products.
Resumen (pt)
O objetivo deste artigo é analisar como as percepções e as crenças sobre a saúde e o meio ambiente influenciam as decisões de compra e consumo. A rotulagem de produtos orgânicos e as decisões de compra e consumo foram examinadas por meio de uma revisão sistemática da literatura, analisando documentos sobre a percepção de alimentos orgânicos, a tomada de decisões e a comercialização de produtos orgânicos como opções saudáveis e seu impacto sobre os consumidores, encontrando métodos empregados como revisões, estudos de caso, pesquisas, experimentos controlados, métodos estatísticos, que permitem analisar as percepções dos consumidores e a rotulagem de produtos alimentícios encontrados na literatura. Uma das principais conclusões é que os rótulos “orgânico” e “saudável” afetam fortemente as decisões de compra e consumo. O efeito halo afeta as escolhas de compra de alimentos, destacando como a rotulagem clara e precisa ajuda a fazer escolhas alimentares informadas e a evitar problemas como a obesidade, promovendo a produção ambientalmente sustentável. Sugere-se que a promoção de produtos orgânicos como saudáveis e o efeito halo afetem as decisões de consumo em um contexto de prevenção de doenças. Os produtores e os varejistas de alimentos, agindo de forma ética e transparente, se beneficiam da comercialização da percepção de saúde de seus produtos.
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Análisis está bajo una licencia Creative Commons Atribución-NoComercial-CompartirIgual 4.0 Internacional (CC BY-NC-SA 4.0)
La Universidad Santo Tomás conserva los derechos patrimoniales de las obras publicadas, y favorece y permite la reutilización de las mismas bajo la licencia anteriormente mencionada.
