Publicado
2019-01-01

La gestión de la cadena de valor en un entorno competitivo y cambiante

The management of the value chain in a competitive and changing environment

A gestão da cadeia de valor em um ambiente competitivo e cambiante

DOI: https://doi.org/10.15332/s2145-1389.2019.0001.03
Jaime Apolinar Martínez Arroyo https://orcid.org/0000-0002-9926-4801
Marco Alberto Valenzo Jiménez https://orcid.org/0000-0001-6155-5948
Angélica Guadalupe Zamudio De La Cruz https://orcid.org/0000-0003-2313-1735

Resumen (es)

Este artículo de investigación científica tiene el objetivo de medir las actitudes que muestran las empresas exportadoras de aguacate ubicadas en Uruapan, Michoacán, con respecto a las actividades diferenciadoras tales como: la gestión ambiental, la administración de las relaciones y la calidad. La competitividad en tiempos actuales surge como un concepto de vital importancia influenciada por la globalización, se buscan estrategias que se traduzcan en ventajas competitivas que permitan a las empresas obtener una buena posición en el mercado global. Este trabajo tiene un diseño descriptivo correlacional, las variables analizadas fueron a través del software SPSS. Los hallazgos principales muestran que los agentes económicos de la cadena de valor dan una mayor importancia a las relaciones con clientes y proveedores que a la calidad y gestión ambiental, actualmente muy importantes en el terreno de la competencia. En este trabajo se realizó una medición de indicadores, dimensiones y variables identificando con claridad el origen de la fuente de ventaja competitiva. 

Palabras clave (es): competitividad, administración de las relaciones, gestión ambiental, calidad

Resumen (en)

This scientific research article aims to measure the attitudes shown by avocado exporting companies, located in Uruapan, Michoacán, regarding differentiating activities such as environmental management, relationship management and quality. In present times competitiveness arises as a concept of vital importance influenced by globalization, searching strategies that turn out into competitive advantages that allow companies to obtain a good position in the global market. This work has a descriptive correlational design, the variables were analyzed through the SPSS software. The main findings shows that the the value chain economic agents give greater importance to relations with customers and suppliers than to quality and environmental management, currently very important in the competition field. In this work, indicators, dimensions and variables were measured, clearly identifying the background of the competitive advantage source.

Palabras clave (en): competitiveness, relations administration, environmental management, quality

Resumen (pt)

Este artigo de pesquisa científica tem como objetivo medir as atitudes demonstradas pelas empresas exportadoras de abacate, localizadas em Uruapan, Michoacán, com respeito as atividades diferenciadoras como: gestão ambiental, dministração das relações e a qualidade. A competitividade nos tempos atuais surge como um conceito de importância vital influenciado pela globalização, buscam-se estratégias que resultem em vantagens competitivas que permitam às empresas obter uma boa posição no mercado global. Este trabalho tem um desenho correlacional descritivo, as variáveis analisadas foram através do software SPSS. Os principais resultados mostram que os agentes econômicos da cadeia de valor dão maior importância às relações com clientes e fornecedores que à qualidade e à gestão ambiental, atualmente muito importantes no campo da concorrência. Neste trabalho, foram medidos indicadores, dimensões e variáveis, identificando claramente a fonte da fonte de vantagem competitiva.

Palabras clave (pt): competitividade, administração de relações, gestão ambiental, qualidade

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Cómo citar

Martínez Arroyo, J. A., Valenzo Jiménez, M. A., & Zamudio De La Cruz, A. G. (2019). La gestión de la cadena de valor en un entorno competitivo y cambiante. SIGNOS - Investigación En Sistemas De gestión, 11(1), 55-70. https://doi.org/10.15332/s2145-1389.2019.0001.03