La gestión de la cadena de valor en un entorno competitivo y cambiante
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Publicado
Jan 1, 2019
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Jaime Apolinar Martínez Arroyo
https://orcid.org/0000-0002-9926-4801
Marco Alberto Valenzo Jiménez
https://orcid.org/0000-0001-6155-5948
Angélica Guadalupe Zamudio De La Cruz
https://orcid.org/0000-0003-2313-1735
https://orcid.org/0000-0002-9926-4801
Marco Alberto Valenzo Jiménez
https://orcid.org/0000-0001-6155-5948
Angélica Guadalupe Zamudio De La Cruz
https://orcid.org/0000-0003-2313-1735
Resumen
Este artículo de investigación científica tiene el objetivo de medir las actitudes que muestran las empresas exportadoras de aguacate ubicadas en Uruapan, Michoacán, con respecto a las actividades diferenciadoras tales como: la gestión ambiental, la administración de las relaciones y la calidad. La competitividad en tiempos actuales surge como un concepto de vital importancia influenciada por la globalización, se buscan estrategias que se traduzcan en ventajas competitivas que permitan a las empresas obtener una buena posición en el mercado global. Este trabajo tiene un diseño descriptivo correlacional, las variables analizadas fueron a través del software SPSS. Los hallazgos principales muestran que los agentes económicos de la cadena de valor dan una mayor importancia a las relaciones con clientes y proveedores que a la calidad y gestión ambiental, actualmente muy importantes en el terreno de la competencia. En este trabajo se realizó una medición de indicadores, dimensiones y variables identificando con claridad el origen de la fuente de ventaja competitiva.
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Palabras Clave
competitividad, administración de las relaciones, gestión ambiental, calidad
Referencias
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Sedgewick, R. (2004). Real-time CRM: A competitive advantage today, a competitive imperative tomorrow? Customer Inter@Ction Solutions, 22(8), 50.
Shiba, S., Graham, A. y Wladen, D. (1995). TQM desarrollos avanzados : cuatro revoluciones en el pensamiento sobre dirección. Madrid : TGP Hoshin
Sheth, J. (2002). The future of relationship marketing. Journal of Services Marketing, 16(7), 590-2.
Sila, I., y Ebrahimpour, M. (2003). Examination and comparison of the critical factors of total quality management (TQM) across countries. International Journal of Production Research, 41(2), 235-268.
Soltani, E., Lai, P., y Gharneh, N. (2005). Breaking through barriers to TQM effectiveness: Lack of commitment of upper-level management. Total Quality Management, 8-9, 1009-1021.
Walley, N., y Whitehead, B. (1994). ‘It’s not easy being green. Harvard Business Review, (72), 46-52.
World Economic Forum. (2018). The Global Competitiveness Report. Génova, Suiza: WEF.
Yale Center for Environmental Law y Policy; Columbia University. (2010). 2010 Environmental Performance Index. Columbia: World Economic Forum.
Zhang , P., y London, K. (2013). Towards an internationalized sustainable industrial competitiveness model. Competitiveness Review, 23(2), 95-113. DOI: 10.1108/10595421311305325
Alberti, M., Cain, M., Calabrese, A., y Rossi, D. (2000). Evaluation of the costs and benefits of an environmental management system. International Journal of Production Research, 38(17), 55-66.
Ambastha, M., y Momaya, K. (2004). Competitiveness of firm: Review of theory, frameworks, and models. Singapore Management Review, 1(26), 45-61.
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99-120.
Besanko, D., Dranove, D., y Shanley, M. (2000). Economics of strategy. New York: Wiley & Sons.
Bilgen, H. I., y Varoglu, A. (2016). Methodology research of competitiveness and simple application for turkey’s defense industry. Competitiveness Review, 26(5), 537-558. DOI:10.1108/CR-10-2015-0081.
Chassagnon, V., y Haned, N. (2012). Environmental innovation and innovation leadership: A firm-level empirical analysis. Lyon, Francia: ESDES Business School.
Christmann, P. (2000). Effects of the “best practices” of environmental management on cost advantage the role of complementary assetts. Academy of Management Journal, 4(43), 663-80.
Chursin , A., y Makarov, Y. (2015). Management of competitiveness theory and practice. Cham, Suiza: Springer International Publishing AG. DOI: 10.1007/978-3-319-16244-7.
Dasgupta, P. S. (1990). The environment as a commodity. Oxford Review of economic policy, 6, 51-67.
DC. (Octubre de 2001). Destination competitiveness. Development of a Model with Application to Australia and the Republic of Korea. Australia: An Australian Goyt Report.
Deming, W. (1982). Quality, productivity, and competitive position center for advanced engineering studies. Cambridge, MA.: Massachusetts Institute of Technology.
Elshennawy, A. (2004). Quality in the new age and the body of knowledge for quality engineers. Total Quality Management, 15(5-6), 603-614.
Ghemawat, P. (1986). Sustainable advantage. Harvard Business Review, 5(64), 53-58.
Goel, A., Rana, G., y Rastogi, R. (2010). Knowledge management as a process to develop sustainable competitive advantage. South Asian Journal of Management, 17(3), 104.
Gouthier, M., y Schmid, S. (2003). Customers and customer relationships in service firms: The perspective of the resource based view. Marketing Theory, 3(1), 119-143.
Greenberg, P. (2003). Las claves del CRM. Gestión de las relaciones con los clientes. (I. D. España, Ed.) Madrid, España: McGraw-Hill.
Hart, S. (1995). A natural resource-based view of the firm. Academy of Management Review, 20(4), 986-1014.
Hoffman, A. (2005). Business decisions and the environment: significance, challenges, and momentum of an emerging research field’, in social and behavioral science research priorities for environmental decision making. Washington D. C.: Environmental Protection Agency and the National Science Foundation.
Info-Hass. (24 de marzo de 2015). Info-Hass. Net. Recuperado de Http://Www.Infohass.Net/Mercadousa
International Institute of Management and Development. (2011). Methodology and Principles of Analysis. Lausana, Suiza: IMD.
Kumar Singh, R., y Ramalinga, M. H. (2008). Development and implementation of environmental strategies for steel industry. Int. J. Environmental Technology and Management, 8(1), 70-72.
Lindgreen, A., y Wynstra, F. (2005). Value in business markets: What do we know? Where are we going? Industrial Marketing Management, 34(7), 732-48.
Manjeet Kharub, R. S. (2017). Comparative analyses of competitive advantage using Porter diamond model (The ase of Msmes in Himachal Pradesh). Competitiveness Review: An International Business Journal, 27(2), 132-160. DOI: 10.1108/CR-02-2016-0007.
MIT Sloan Management Review. (2009). Sustainability and competitive advantage. Boston, MA: Sloan Review. MIT. Edu.
Ohmae, K. (1983). La mente del estratega. México D. F., México: McGraw-Hill.
Olasz, C. (2006). Marketing's role in a relationship age. Baylor Business Review, 24(2).
Páramo Morales, D. (Junio De 2001). Hacia la construcción de un modelo de cultura organizacional orientada al mercado. Revista Colombiana de Marketing, II(6), 1-26.
Peppers, D., y Rogers, M. (2005). Return on customer. Creating maximum value from your scarcest resource. Marshall Cavendish Business.
Pine, B. J., Peppers, D., y Rogers, M. (1995). Do you want to keep your customers forever? Harvard Business Review, 73(2), 103-114.
Porter, M. (1985). Competitive advantage (vigésima reimpresión Ed.). (F. Press, Ed.) México D. C., México: Editorial Continental.
Prado Román, C., Blanco Gonzaléz, A., y Díez Martín, F. (2011). Hacia un nuevo modelo de gestión medioambiental. Observatorio Medioambiental, 14, 69-91.
Reed, R., Lemak, D., y Montgomery, J. (1996). Beyond process: TQM content and firm performance. Academy Of Management Review, 21(1), 173-202.
Rivas, T. L. (2004). Cómo hacer una tesis de maestría. (IPN, Ed.) México D. F., México: Taller Abierto.
Rumelt, R. P. (2003). What in the world is competitive advantage? Policy Working Paper, 5.
Sedgewick, R. (2004). Real-time CRM: A competitive advantage today, a competitive imperative tomorrow? Customer Inter@Ction Solutions, 22(8), 50.
Shiba, S., Graham, A. y Wladen, D. (1995). TQM desarrollos avanzados : cuatro revoluciones en el pensamiento sobre dirección. Madrid : TGP Hoshin
Sheth, J. (2002). The future of relationship marketing. Journal of Services Marketing, 16(7), 590-2.
Sila, I., y Ebrahimpour, M. (2003). Examination and comparison of the critical factors of total quality management (TQM) across countries. International Journal of Production Research, 41(2), 235-268.
Soltani, E., Lai, P., y Gharneh, N. (2005). Breaking through barriers to TQM effectiveness: Lack of commitment of upper-level management. Total Quality Management, 8-9, 1009-1021.
Walley, N., y Whitehead, B. (1994). ‘It’s not easy being green. Harvard Business Review, (72), 46-52.
World Economic Forum. (2018). The Global Competitiveness Report. Génova, Suiza: WEF.
Yale Center for Environmental Law y Policy; Columbia University. (2010). 2010 Environmental Performance Index. Columbia: World Economic Forum.
Zhang , P., y London, K. (2013). Towards an internationalized sustainable industrial competitiveness model. Competitiveness Review, 23(2), 95-113. DOI: 10.1108/10595421311305325
Cómo citar
Martínez Arroyo, J. A., Valenzo Jiménez, M. A., & Zamudio De La Cruz, A. G. (2019). La gestión de la cadena de valor en un entorno competitivo y cambiante. SIGNOS - Investigación En Sistemas De gestión, 11(1), 55-70. https://doi.org/10.15332/s2145-1389.2019.0001.03
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