Adapting to Change: The Impact of Circular Economy Practices on the Business Model
Adaptación al cambio: el impacto de las prácticas de economía circular en el modelo de negocio
Resumen (es)
La transición hacia una economía circular está impulsando a las empresas a introducir cambios significativos en sus modelos de negocio. Este estudio de investigación tiene dos objetivos. En primer lugar, detallar los tipos de prácticas adoptadas por una empresa para pasar de un modelo de negocio lineal a uno circular y los componentes críticos del modelo de negocio que se ven afectados por ellas. En segundo lugar, proponer un método para evaluar el nivel de circularidad alcanzado por el modelo de negocio de una empresa. Para ello, se analizó en profundidad el caso de una empresa industrial en transición hacia una economía circular. Además, se utilizaron como marco teórico para esta investigación el modelo de negocio de Osterwalder y Pigneur y la bibliografía existente sobre prácticas empresariales circulares. Las principales conclusiones de la investigación indican que las prácticas circulares pueden ser muy heterogéneas. Además, los componentes críticos del modelo de negocio de una empresa no se ven afectados por las prácticas empresariales circulares adoptadas, siendo tres los componentes del modelo de negocio (actividades, canales y relaciones con los clientes) los más afectados por los cambios. Por último, el nivel de circularidad dentro de la red de valor y la propuesta de valor de un modelo de negocio pueden medirse de forma sistemática, y el nivel alcanzado depende en gran medida del tipo de prácticas adoptadas y de los objetivos fijados por la empresa.
Resumen (en)
The transition to a circular economy is driving companies to introduce significant changes in their business models. This research study has two objectives. First, to detail the types of practices adopted by a company to transition from a linear to a circular business model and the critical components of the business model that are affected by them. Second, to propose a method for assessing the level of circularity achieved by a firm's business model. For this purpose, the case study of an industrial company in transition to a circular economy was analyzed in depth. In addition, Osterwalder and Pigneur's business model and existing literature on circular business practices were used as a theoretical framework for this research. The main findings of the research indicate that circular practices can be very heterogeneous. Moreover, the critical components of a company's business model are not equally affected by the adopted circular business practices, with three components of the business model (activities, channels, and customer relationships) being the most affected by the changes. Finally, the level of circularity within the value network and the value proposition of a business model can be measured systematically, and the level achieved depends strongly on the type of practices adopted and the objectives set by a firm.
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