Publicado
2024-11-08

Más Allá de las Medidas Tradicionales: Evaluación de Nudges en la Mitigación de la Corrupción y Deshonestidad

Beyond Traditional Measures: Evaluating Nudges in Mitigating Corruption and Dishonesty

DOI: https://doi.org/10.15332/25005278.10352
Luis Rubén García Gonzalez https://orcid.org/0009-0007-7382-4034
Isabel Cristina Betancur Hinestroza https://orcid.org/0000-0001-9661-5146

Resumen (es)

La corrupción representa un obstáculo significativo a nivel mundial, pues afecta adversamente los dominios político, económico, social y ambiental. Se manifiesta en una multiplicidad de formas y contextos; por tanto, requiere para su mitigación el despliegue de estrategias, normativas y políticas que exigen adaptaciones complejas y estructurales. Dentro del ámbito de la economía del comportamiento, emerge la innovadora propuesta de utilizar nudges, una metodología diseñada para alterar el comportamiento humano de forma predecible, sin coartar las opciones disponibles. Cuando se aplican en el contexto ético, estos nudges se han empleado para rectificar comportamientos indebidos, tales como la deshonestidad, el soborno y la corrupción. El presente estudio ofrece un análisis detallado de 6 investigaciones enfocadas en nudges diseñados específicamente para abordar y atenuar conductas corruptas y deshonestas, valorando su efectividad de acuerdo con criterios de diferentes referentes teóricos. Este estudio resalta la importancia crítica de considerar el contexto cultural y las especificidades de cada situación al implementar nudges y la necesidad de explorar su aplicabilidad en diversos contextos para enfocarse en el desarrollo de metodologías más robustas.

Palabras clave (es): corrupción, deshonestidad, economía del comportamiento, efectividad, empujón

Resumen (en)

Corruption represents a significant global obstacle, adversely affecting political, economic, social, and environmental domains. It manifests in a variety of forms and contexts, requiring mitigation strategies, regulations, and policies that involve complex and structural adaptations. Within the field of behavioral economics, the innovative approach of using nudges has emerged—a methodology designed to alter human behavior in predictable ways without restricting available choices. When applied in an ethical context, these nudges have been used to correct improper behaviors such as dishonesty, bribery, and corruption. This study offers a detailed analysis of six research works focused on nudges specifically designed to address and reduce corrupt and dishonest behaviors, evaluating their effectiveness according to different theoretical frameworks. The study emphasizes the critical importance of considering cultural context and the specificities of each situation when implementing nudges, as well as the need to explore their applicability across diverse contexts to develop more robust methodologies.

Palabras clave (en): behavioral economics, nudge, corruption, dishonesty, effectiveness
Luis Rubén García Gonzalez, Universidad de Guadalajara

Universidad de Guadalajara (México). [email protected]

Isabel Cristina Betancur Hinestroza, Universidad de Medellín

Universidad de Medellín (Colombia). [email protected]

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García Gonzalez, L. R. ., & Betancur Hinestroza, I. C. . (2024). Más Allá de las Medidas Tradicionales: Evaluación de Nudges en la Mitigación de la Corrupción y Deshonestidad. Revista Activos, 22(1), 54-82. https://doi.org/10.15332/25005278.10352