PACHÓN, Martha Cecilia. El marketing en las pymes. CITAS, [S. l.], v. 2, n. 1, p. 49–55, 2016. DOI: 10.15332/24224529.5179. Disponível em: https://revistas.usantotomas.edu.co/index.php/citas/article/view/5179.. Acesso em: 21 jan. 2025.