Propuesta de turismo educativo con énfasis experiencial: ruta académica de la esmeralda en Muzo, Boyacá
Educational Tourism Proposal with an Experiential Emphasis: the Academic Route of the Emerald in Muzo, Boyacá
Abstract (en)
We propose the definition and development of a business model for the provision of educational tourism services with an experiential emphasis, which is validated by means of a pilot proposal for a first tourism product: The academic route of the emerald in Muzo, Boyacá. This was developed through an analysis and segmentation of the tourism sector market, in which the creation of tourism experiences with an academic approach was identified as a business opportunity, with a niche market in academic tourism using a practical and experiential approach as part of the generation of knowledge for trainee audiences. The business model presented projects a wide potential due to the diversity of places and attractions in Colombia, which allow the creation and positioning of experiences, products and tourist destinations in the country. These experiences focused on providing learning opportunities for academic and collaborative purposes with different industries, whose demand is not widely met in a specialised manner by the business environment. The segment chosen for the realisation of this business plan are academic institutions of higher education in Colombia and Spanish-speaking countries, which offer professional careers, postgraduate courses, courses, technologies and others related to the following fields: geosciences, engineering related to mining, gemology, geology, environmental, cadastral, sociology and related fields. The total market demand, in this case, was chosen from the total number of students enrolled in the following categories: Technical, technological, university, specialisation, master's and doctoral degrees.
Abstract (es)
Se plantea la definición y desarrollo de un modelo de negocio para la prestación de servicios de turismo educativo con énfasis experiencial, el cual se valida por medio de una propuesta piloto de un primer producto turístico: la ruta académica de la esmeralda en Muzo, Boyacá. Este se desarrolló por medio de un análisis y segmentación del mercado del sector turismo, en el que se identificó como oportunidad de negocio la creación de experiencias turísticas con enfoque académico, cuyo nicho de mercado es el turismo académico con un enfoque práctico y vivencial como parte de la generación de conocimiento para públicos en formación. El modelo de negocio presentado proyecta un amplio potencial debido a la diversidad de lugares y atractivos en Colombia, que permiten crear y posicionar experiencias, productos y destinos turísticos en el país, centrados en proporcionar posibilidades de aprendizaje con fines académicos y colaborativos con diferentes industrias, cuya demanda no es atendida de manera especializada ampliamente por el entorno empresarial. El segmento escogido para la realización de este plan de negocio son las instituciones académicas de educación superior en Colombia y países hispanohablantes, que ofrezcan carreras profesionales, posgrados, cursos, tecnologías y otros relacionados con los siguientes campos: geociencias, ingenierías relacionadas con los sectores de minería, gemología, geología, ambiental, catastral, sociología y afines. La demanda total del mercado, en este caso, se escogió de la totalidad de estudiantes matriculados en las siguientes categorías: técnica profesional, tecnológica, universitaria, especialización, maestría y doctorado.
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