Análisis de la estructura del plan de negocio para ‘Serendipia Wooman’
Analysis of the business plan structure for ‘Serendipia Wooman’
Abstract (en)
This article analyzes the business plan structure for ‘Serendipia Wooman’, a Colombian venture that promotes learning environments for personal development, promoting female empowerment through selfknowledge processes by means of the Wooman methodology. The value proposition is mainly based, in this methodology, on selfknowledge ―physical, mental, emotional and existential― that integrates the different phases of the month through the feminine and lunar cycle, and that allows expressing the maximum personal potential, as well as visualizing better results in the different areas of life. On the other hand, it seeks the creation of a female community of empowerment, this, by hiring certified transformation agents with the profile to implement this methodology. ‘Serendipia Wooman’ seeks, initially, to have a positive impact on the quality of life of women living in Bogota between the ages of 20 and 40. The model has considered key factors such as macroeconomic variables that influence the projections; likewise, all the inputs required to develop a sales analysis in number of units and in money, sales costs and operating expenses have been taken into account, in order to obtain a clear income statement that shows the net profit. In addition, from the operating flow, it is sought to know the month in which the investment required for the beginning of the commercial activity can be recovered.
Abstract (es)
Este artículo analiza la estructura del plan de negocio para ‘Serendipia Wooman’, un emprendimiento colombiano que fomenta ambientes de aprendizaje para el desarrollo personal, impulsando el empoderamiento femenino a través de procesos de autoconocimiento por medio de la metodología Wooman. La promesa de valor se fundamenta, principalmente, en esta metodología, que se basa en un autoconocimiento ―físico, mental, emocional y existencial― que integra las diferentes fases del mes a través del ciclo femenino y lunar, y que permite expresar el máximo potencial personal, así como visualizar mejores resultados en las diferentes áreas de la vida. Por otra parte, se busca la creación de una comunidad femenina de empoderamiento, esto, mediante la contratación de agentes de transformación certificadas y con el perfil para implementar dicha metodología. ‘Serendipia Wooman’ busca, inicialmente, impactar positivamente en la calidad de vida de mujeres residentes en Bogotá que se encuentren en un rango de edades entre los 20 y los 40 años. En el modelo se han considerado factores clave como las variables macroeconómicas que influyen en las proyecciones; asimismo, se han tenido en cuenta todos los inputs que se requieren para desarrollar un análisis de venta en número de unidades y en dinero, costos de ventas y gastos operativos, con el fin de obtener un estado de resultados claro que muestre la utilidad neta. Además, a partir del flujo operativo, se busca saber cuál es el mes en el que se puede llegar a recuperar la inversión requerida para el inicio de la actividad comercial.
References
Arvelo, L. (2004). Maternidad, paternidad y género. Otras miradas, 4(2), 9298.
Benavente, M. y Valdés, A. (2014). Introducción. En M. Benavente y A. Valdés, Políticas públicas para la igualdad de género. Un aporte a la autonomía de las mujeres (pp. 1114). Naciones Unidas.
Caputo, L. (2008). La mujer en Colombia: educación para la democracia y democracia en la educación. Revista Educación y Desarrollo Social, 2(1), 112121
Programa de las Naciones Unidas para el Desarrollo (PNUD). (2016). Igualdad de género: ¿por qué es importante? https://www.un.org/sustainabledevelopment/es/wp-content/uploads/sites/3/2016/10/5_Spanish_Why_it_Matters.pdf
Turner, S. y Maschi, T. (2015). Feminist and empowerment: theory and social work practice. Journal of Social Work Practice, 29(2), 151-162.
How to Cite
License
CIFE Journal is under license Creative Commons Atribución-NoComercial-CompartirIgual 4.0 Internacional (CC BY-NC-SA 4.0)
ASSIGNMENT OF AUTHOR'S PATRIMONIAL RIGHTS
_____________________,adult, identified with citizenship card No. _________ issued in the city of____________,henceforth the Assignor, in my capacity as author of the article __________________________________________________, to be published in thejournal _____________________________,volume____,number _____,year________in physical copies in the institutional portal, website or any known or future means, I express my willingness to give gratuitously the economic rights arising from the aforementioned article, in favor of the University of Santo Tomás, (hereinafter ASSIGNEE) specifically for the Journal_______________________in volume and year mentioned above.
THE ASSIGNOR declares that all contents of the aforementioned works are of his own, which are unpublished, that are not being evaluated by another institution, who has alienated them to third parties, which has no legal or contractual restriction that prohibits you authorize open publication and print media, digital access and make it visible in the databases and indexes where the magazine be indexed; The assignor is willing to go to sanitation by any action claim, plagiarism or other type of claim that might arise in this regard.
For all purposes to which it has place the applicable law in respect of this assignment will be legislation on the rights of prime author in the territory of Colombia as well as international treaties on this matter are accepted and incorporated into national legislation and additional legislation is issued on the matter.
Under this assignment, the assignee is authorized to copy, reproduce, distribute, publish, market the article under the transfer by any digital means, electronic or photocopying, known or unknown, retaining the obligation to respect in any case the author's moral rights contained in Article 30 of law 23 of 1982, law 1450 of 2011 and law 1520 of 2012.
It is signed in acceptance to the____day of ______
